Build to Rent / PRS

BTR (Build to Rent)

PRS (Private Rented Sector)

The demand for rental homes in the UK is growing exponentially and it's estimated that circa 21,000 new homes will need to be built every month to satisfy this appetite for flexible living. It's no surprise given that the proportion of renters in the UK has doubled over the last two decades.

It's widely assumed that owning is more favourable to renting, however, attitudes towards being a tenant have shifted in recent years. The English Survey Report suggests that hundreds of thousands of people made the positive choice to rent and that 84% of people are very satisfied with their rental accommodation.

Property developers have come to recognise this growing demand and are now looking to invest significant capital into BTR and PRS properties, as opposed to selling newly built stock.
EMBARQ is an innovative

and market-leading letting agency with a great deal of experience in managing BTR/PRS investments across the South Coast. We have an unrivalled knowledge of the Poole, Bournemouth and East Dorset conurbations, placing us as the favoured choice to deliver expectations in this sector. Our team of industry experts are able to assist with research, acquisition, viability and maximising the returns of BTR/PRS assets through efficient lettings and property management.

Some of our BTR/PRS experts have over 20 years experience in the field, having invested personally, as well as on behalf of clients, assisting them to build significant property portfolios that outperform the industry standard.

Please feel free to make contact with us to discuss the option of investing and/or creating your own high performing BTR/PRS development.

Contact our BTR/PRS team

Rental Market Demand Shift

40% of landlords let purpose-built flats and 24% let converted flats. With flats typically being cheaper than houses and rental values being calculated more so on the number of bedrooms, income yields on proposed flat purchases often look better on paper. Our in-house market research team carried out a comparison of houses vs flats in terms of rental income, together-with incorporating the capital growth over the long term (20 years +). The results often indicated that houses increased more in value and when combining the income and capital growth to conclude an overall investment yield, houses came out on top in many locations.

The age range of renters has shifted, meaning that developers need to consider creating units targetted towards the specific accommodation demands. The biggest change over the past two decades has been those aged 35-44 that now represent a quarter of the entire rental market. With the majority in this age bracket having dependant children, this has led to the increase in demand for two, three and four-bedroom rental homes. BTR/PRS properties in the UK are valued at a combined £1 trillion, with annual lending in the sector hitting around £25 billion. With high performing rental premiums and average gross-to-net margins, investors in this market space can expect to see substantial returns.

At EMBARQ, we provide comprehensive consultancy throughout the lifetime of your BTR or PRS development. We can design a concept investment strategy that aligns with your short, mid and long terms investment goals. We can assess and determine the financial and planning viability of propositions that you bring forward and we can also put forward opportunities that we've sourced in-house for your consideration. Our unrivalled knowledge and experience will enable us to help you achieve the maximum return on your investment.

At EMBARQ, we are well equipped to source and present you with viable BTR/PRS development opportunities. We can also act as your "buying agent" when it comes to visiting and analysing opportunities outside of our own listings. We can actively seek out prime sites that align with your personal objectives and investment buying criteria. 

EMBARQ’s lettings and management team specialise in the letting and management of residential property. Our experience and knowledge of Assured Shorthold Tenancies enable us to deliver a highly efficient and comprehensive service to the industry. Our service covers all aspects of the letting process to ensure a successful tenancy across all units. Our tenant vetting criteria and procedures are intricate and thorough, with an emphasis on "prevention is greater than cure". We undertake all accompanied viewings and organise other elements of the tenancy, such as inventories, inspections, and any other management requirements.