The one and only
It’s reassuring when you find that professional that you can use forever. Every time the boiler breaks down or the tap leaks, most people call the same plumber they’ve always used, irrespective of which house they’ve lived in. That’s how it works with estate agents in other parts of the world, but very rarely the case in the UK. That’s because in Countries like America and Australia, it’s not easy to become a successful realtor. There’s tough exams and constant training which is why the industry is highly respected and professionalised. The people behind EMBARQ were so inspired by this that they made it their mission to create the same platform here in the UK. When you speak to or meet one of our agents, you’ll know immediately that you’re dealing with a high calibre real estate professional. It’s typical for estate agencies in the UK to send their best sales person to value your property and obtain your instructions, but from thereon, the office junior is the one to show people around and negotiate your sale! When you instruct one of our agents to sell you property, they become your one point of contact from start to finish and we hope they become your personal real estate professional for life, just like that trusty plumber. Even after a sale, we’ll be there to advise you on how to add value to your next home, perhaps an investment property, recommending tradesmen and of course when you want to sell again in the future.
Proactive not reactive
You should always try and sell your property quickly, but if you’ve not found a property yourself yet, then you may not be too concerned about finding a buyer for yours straight away. It’s important to find a buyer quickly to avoid your listing becoming stale, which is why it’s important to try and agree a sale within the first couple of weeks of going to market. It’s statistically proven that sellers who don’t find a buyer in the first few weeks will end up needing to reduce their asking price by £25,000, on average, to reignite interest in the market place. Many agents just stick up a board and list a property on one or two of the online property portals. It’s possible to get away with this lazy, reactive approach if the market is hot and you’re selling a particularly popular type of property. In order to maximise interest levels from the outset, it’s important that your agent is proactive and that they use a plethora of marketing channels that’s aligned with a particular marketing strategy. A great way to achieve this is to combine a well planned social media campaign with online property portals; such as Rightmove, together-with direct buyer targeting over the phone and by post. We’re constantly selling properties to people that didn’t even realise they were buyer in the market until we sparked their interest through one of our various marketing campaigns. There are good reasons why EMBARQ agents have a reputation for selling homes quickly and for the highest possible price.
Presentation
The price you achieve fro your property can be significantly impacted by how it’s presented. If the rooms in the photographs look dark and cluttered, then you may not get any viewings at all. Potential buyers that do come and have a look may not see your home at it’s full potential, resulting in a low offer. If no viewers or offers come through then you may have to keep reducing the price until you do. An experienced and savvy estate agent will be able to suggest staging strategies to increase viewing activity and enable potential buyers to visualise how they could live in the space.
Objection handling
Out agents are all personable people that are constantly building relationships. They get to know your potential buyers almost instantly when showing them around and they know how to turn negative feedback into positive outcomes. Our agents are confident enough to ask buyers what they don’t like and they are trained on how to remodel homes. So, when a potential buyer sees something they don’t like, our agents are quick to make suggestions on how the property could be altered to meet their personal objectives. There are lots of “door opener” agents out there, that just simply open doors and let people walk around. They might utter a bit of pointless small talk when the awkward silence needs breaking, but that’s not how to sell.
Incentive
EMBARQ agents work for themselves, unlike the common estate agent employment structure in the UK. If our agents don’t perform, they don’t get paid and there’s no better incentive to a salesperson than that. You need an agent that works hard and has the experience and ability to alter marketing strategies when required.
Professional relationships
It can really make a big difference to the journey and the outcome of your sale if the connected parties in the transaction have a professional working relationship. Our agents are well connected with mortgage brokers, solicitors, conveyancers, surveyors and removal companies. Moving can be stressful but the process can be made much smoother with a great team of industry experts that have built trust and expectations within their interconnected industry.